Privacy by design
Your sports data remains yours.
This is the current MVP privacy explanation and not yet the final legal privacy notice. A formal legal review is required before broad commercial launch.
Optional website analytics (Google Analytics 4)
Only after you choose Accept analytics, Google Analytics 4 uses first-party _ga cookies to measure public page visits, language and deliberate clicks on event and merchant buttons. Google processes this website-usage data. We keep advertising consent denied and disable Google signals and ad personalisation. Search text, URL queries and fragments, account pages, saved plans, profile and health data are excluded from this tracking. Campaign source, medium and name may be recorded as short controlled labels. This choice is separate from signed-in product analytics in your Athlete Profile. Use Cookie preferences to withdraw at any time: tracking stops and accessible GA cookies are removed. Refusing does not limit access to the website.
What we process
The current Athlete Profile asks for your first name and the sports or interests you explicitly choose. If you select HYROX, you can also provide your HYROX division and optional 5K or 10K running times for the supported HYROX Performance Intelligence modules. If you save a HYROX race, we store the race name, date, splits, optional station targets and relevant analysis version.
Some earlier beta profiles may still contain fields collected by the previous HYROX-first profile, such as age category, sex category, weight, experience or weekly training availability. Athvaro no longer asks for those fields in the active profile. Their retention and cleanup must be reviewed before external beta.
If you separately opt in to product analytics, Athvaro stores a deliberately small set of signed-in product-use events. Your Athlete Profile sport-interest array is not copied into those events. When you deliberately choose a Discover/Gear sport filter or open a guide or manufacturer source, a short controlled label describing that specific action may be stored, for example discover:triathlon. Analytics events do not contain your running times, race splits, free-text input or medical information.
Why we process it
Explicit sport interests are used to make For You, Events, Discover and Gear more relevant without guessing your sport. HYROX profile and race data are used only for the currently supported HYROX-specific Performance Intelligence and race-history flows. Optional minimal product-use events are used to measure activation, cross-platform usage, intentional inventory use and return.
We do not use your athlete data for public content, advertising profiles or model improvement without a separate valid basis or consent where required. Athvaro does not sell athlete data to advertisers.
Our principles
- Missing athlete data is never invented.
- Sport context comes from explicit choices, not silent inference.
- Sport-specific calculations are not transferred to another sport without a separately valid method.
- Agents receive only purpose-limited information.
- Product analytics are optional and event-level; profile sport interests are not copied into analytics rows, although an intentionally clicked sport/category can be recorded as controlled interaction context.
- Commercial compensation or a Gear Benefit does not influence sports or gear recommendations.
- Athvaro does not provide medical diagnoses.
Saved HYROX races
Your saved HYROX races are available only inside your account. Active application records can be removed through the product flows we provide. Database backups may follow a separate retention cycle; immediate removal from every backup is not promised.
Your choices
You can change your explicit sport interests and optional product-analytics preference from your Athlete Profile. Self-service export, correction, full service-consent withdrawal and account-deletion workflows must be completed and legally reviewed before external beta. Use the business contact below for privacy requests.
Affiliate links and click measurement
An affiliate link is displayed only with a clear commercial disclosure. No WHOOP, Garmin or Suunto account is connected. We do not send profile or health data in affiliate links. For signed-in visitors with separate analytics consent, an intentional click on an event or verified merchant link can store a short-lived browser session ID, destination and object IDs, CTA type, partner (if any), page, language, sport and server timestamp. Public anonymous clicks are not stored in Supabase. These clicks are not proof of a booking or purchase. The destination processes your visit under its own privacy policy.
Privacy questions
For access, correction or deletion requests, contact henk.van.arkel@athvaro.com. Do not send passwords or medical information by email.
Saved plans
When you choose Save in account, we store your itinerary or race-trip entries to let you reopen and edit your personal plan. Account plans are private and are not copied into analytics. Browser drafts are separated by account and last for the current browser session. Downloads are personal copies under your control. You can request deletion using the contact below.